"...Do you ever think about what an ineffective communicator Jesus was? Think about it. He could have been speaking to 5,000 people every night. He could have been filling hills and shores and city squares constantly. Instead, he wasted his time at dinner with 12 people. Instead, he called individuals out of trees or chatted up one person at the well. And these weren’t powerful, influential people who could have dramatically helped his cause with their networks. He wasn’t connecting with “connectors.” These were sinners, tax collectors and fishermen. That seems counterintuitive to really building a platform. Why did he do it?

Because I think he knew how important relationships are. I think he knew that if you build a platform and when you stand on it no one really knows you, you’re alone. There might be a crowd of people around you, but if nobody knows you, that’s the worst kind of loneliness there is. I think he knew the value of a friendship.

Friendships are ineffective. The ROI on relationship is pretty horrible. They can take years to develop. They might lead nowhere. They will definitely hurt you at some point. And you couldn’t quantify them if you tried. But Christ sought them out. Christ knew what it meant to be known."


-Jon Acuff, SCL